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Canada new anti-spam law 'applies to almost all businesses

As the Canada Day deadline for a new anti-spam law nears, you may have noticed your email inbox filling up with messages from companies requesting permission to continue sending you marketing messages. According to one legal expert, the new law marks a turning point on how Canadian companies can communicate with their clients.
Starting July 1, a major section of a Bill C-28 will come into effect, governing the ways businesses and organizations can communicate electronically with clients, and how clients' personal information can be used for marketing purposes.
Under the new law, companies must seek consent from their customers before they are allowed to send them electronic marketing communications. This includes messages sent via emails, text messages and even social media accounts.

Companies must also clearly identify themselves in each message and give clients the option to unsubscribe from all digital mailings.
Violating the law could result in massive fines for organizations, businesses and individuals.
Lawyer Andrew Aguilar helped create the guidebook "Internet Law Essentials: Canada's Anti-Spam Law" for businesses trying to navigate the new law.
He told CTV's Canada AM that the new legislation marks a turning point for Canadian businesses and consumers.
"We're now faced with a regulated environment for the sending of electronic messages, where there really wasn't much for (a) regulated environment before, and businesses are going to have to come to terms with that," he said.

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