Iranian Golden Pages Canada - Zarvaragh.com
Home Directory Promote Your Business Services Need Business Advice? About Us Contact Us  
 


Advanced Search



 




Contact us to promote your business
Your listing will appear on Google!
 

Customers Want Companies to Listen to Their Feedback




By David Mielach, BusinessNewsDaily Staff Writer

Businesses may want to listen a little more carefully the next time shoppers give them feedback. New research has found that a majority of shoppers feel that their feedback is falling on deaf ears, and as a result, many shoppers say their loyalty to certain brands is being negatively affected.

According to the research, 85 percent of consumers said they have given some form of feedback to a brand or company, but just 46 percent of those people say they feel their feedback was used in a constructive way. That simple fact could be costing businesses in a big way. According to the research, 83 percent of consumers said they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.

"Our research proves that consumers really do want to provide feedback and engage in conversations with brands," said Gary Edwards, chief customer officer at customer experience management provider Empathica, which conducted the research. "But at the same time, they are clearly disappointed by not having any visibility into what happens afterwards. Feedback remains a one-way street and what consumers are yearning for is two-way dialogue. They want to know that their feedback is being acted upon in ways that will drive meaningful changes to the customer experience at the locations they frequent."

The research also found that two-thirds of consumers were most likely to share feedback online. Just 13 percent of people said they would give feedback in person. Reasons for giving feedback were split, the research found. Half of respondents said they would give feedback in exchange for a discount or other incentive. On the other hand, 56 percent of peoplealso said they were willing to give feedback simply to provide a positive or negative experience of the brand.

"Unfortunately, a lot of retailers fail at creating the transparency that customers desire. Admitting some areas of the business require more attention builds credibility and helps retailers realize the huge potential for brand advocacy," said Edwards. "There are large numbers of customers out there who are motivated to provide feedback for the brand. The challenge is identifying them and making it easy to share their experiences not only with the brand, but also with other local consumers."

This research was based on the responses of 6,500 consumers in the United States. The research was conducted by Empathica.

- See more at: http://www.businessnewsdaily.com/2707-brand-feedback-loyal.html#sthash.hhIR6VEd.dpuf


1701 page views
Want to convert pinglish to english?   Want to convert date?   Want to find out today's currencies' value?
         
Need a dictionary?   Want to download Zarvaragh's pdf version?   Need business advice?

 
 
 
 
 
   
 
   
 
 
 
     
 
Head Office
Toronto, Ontario, Canada
Phone: 416-222-2211
Toll Free: 1-855-460-2211
Fax: 416-222-7422
mail@zarvaragh.com
   
3500 Dufferin Street
Suite 603 Toronto,ON M3K 1N2

Montreal, Québec, Canada
Toll Free: 1-855-460-2211
Fax: 416-222-7422
montreal@zarvaragh.com

Orange, California, USA
Phone: 714-978-4888
Toll Free: 1-855-460-2211
usa@zarvaragh.com

© 2011 www.zarvaragh.com
Sitemap:

Home
Add Your Business
Directory
Promote Your Business
Services
Need Business Advice
About Us
Contact Us
Website Legals
Download Zarvaragh Online Versions:

2015 - 2016
2014 - 2015
2013 - 2014
2012 - 2013
2011 - 2012
2010 - 2011
2009 - 2010
2008 - 2009
2007 - 2008
2006 - 2007
2004 - 2005